Shopping online has become quite popular today, whatever you need, just tap the internet and start ordering, merchants, wholesalers, retailers are slowly migrating to the online payment modes that are simple to set up. Having a digital store is important so that customers who are unable to shop in the store can visit the website and order online, digital presence is an important part of the marketing strategy for most of the brands. There is a syncing facility available for the e-tailers who are already having a point of sale data, without the worry of duplication of data.
Click and collect is not only convenient for the retailer, it brings in more traffic and sales that are required for the business to profit. The great advantages of this business model are
- Once your customer is here to collect, they end up buying more as the in-store is too satiating for a shoppers appetite. Unlike the exclusive online retailers, click and collect has a personal touch to all the sales, a personal note or a thank you work wonders for the business.
- up-selling and cross-selling are other aspects of building on a good customer base, the more one can comprare like instagram, the social media does its bit to accelerate the cross-selling in the enterprise and small business forums
- there is always a competitive edge over the big brands, as click and collect is a integral strategy which big brands often ignore, you can as a retailer gain the additional customers, on spot exchange facilities, and tailor-made preferences are very popular
- Staying up in the competition is important to survive in the business, as the shoppers get well informed, there arises the need to customized shopping experiences of the individual, and they are more demanding, without having to wait, for the delivery of their product endlessly.